Producer/Designer/Marketing
Consultant 9/02-1/04
Aviva Consulting
Sole Proprietor
http://www.geroservices.com : Responsible for design, development,
launch, maintenance and promotion of Web site promoting Long Term Care products
and services.
Key Accomplishments:
·
Designed and produced Web
site
·
Implemented BBS
·
Implemented Newsletter
system, and newsletters generating an average of 3.1% click through.
·
Designed print sell
sheets
MSN Ad banners
·
Produced over 150 ad
banners representing MSN branding.
·
Currently updating logo’s
and icons to reflect MSN9 iconography
View design and
marketing portfolio for more information.
Marketing Specialist/Producer
6/00-9/02
Microsoft, MSN marketing
http://essentials.msn.com; http://resourcecenter.msn.com : Responsible for launch, maintenance and promotion of MSN Web site
focusing primarily on MSN Internet Access.
Key Accomplishments:
·
Produced &
managed Web site
·
Set requirements
for Web publishing tool that will allow our group to increase productivity by
30-50%.
·
Consistently
created ad banners that out performed the network average. 1 in particular exceeded the network average
by 110.53%.
·
Managed re-design
of network sidebar that contributed to a 25% overall performance increase of
that inventory.
Newsletter and Sidebar Producer 10/99-6/00
Microsoft, MSN marketing (Art Source contractor)
http://www.msn.com:
Responsible for launch, maintenance
and optimization of two key promotional inventories: MSN Newsletters and MSN
Sidebars.
Key Accomplishments:
·
Developed
procedures & trained MSN Channel/Property owners on use of Newsletter and
Sidebar systems
·
Produced sidebars
and newsletters that set the bar for best practices and achieved higher than
expected click through performance
Ø
Created sidebars with an average click through of 1%
(2x the click through of MSN Channel/Property sidebar producers)
Ø
Increased newsletter system from 13% average click
through at launch to current 20% average click through
·
Cultivated
outstanding client relationships
Producer 3/97-3/99
Headland Digital Media
415.597.9040
http://travel.roughguides.com :
Produced and maintained database-driven travel web site and content management
intranet system for Rough Guide to Travel book publishers.
Key Challenges Accomplished:
1)
Produced
sites on time and under budget.
2)
Created
content management intranet used by non-computer savvy book writers and
editors.
3)
Created
intuitive web site interface allowing one-click global navigation to a variable
number of non-standardized categories and subcategories.
·
Managed client and partner relationships (Rough
Guides, AOL, Animal House, Excite, ITN, and Yahoo).
·
Managed diverse team of developers, designers,
production artists, editors, marketing and public relations staff and data
entry personnel to develop site from conception through to launch and
maintenance.
·
Developed all proposals, schedules, documentation,
storyboards and flowcharts
·
Wrote marketing, promotional and instructional
copy on site.
·
Hired and managed relationships with third party
vendors.
·
Researched, purchased and implemented bulletin
board tool and search engine.
·
Conducted focus group usability testing and
utilized tracking software to optimize ad placement and user experience.
www.darktoweriv.com: Produced
dynamic promotional web site for one of the country's top selling authors,
Stephen King.
·
Developed proposals and final documents: Concept
Document; Design and Technical Specifications; Schedules and Deliverables; and
Marketing Strategies.
·
Managed external relationships: Client; Design
Firms; Writers/Editors; and third party promotional relationships.
·
Managed internal team members: Designers;
Engineers; Marketer; Editors/Writers; Public Relations Manager; Quality
Assurance; Legal Counsel.
·
Created content: Fine-tuned game concept; Worked
with Editor and Marketing staff to develop all content.
·
Managed site development: Worked with all team members to create site
according to specifications, schedule and budget.
·
Created administration tools for client to
easily collect and manipulate demographic and psychographic data from
registered users.
·
Created tool to randomly generate winners for
sweepstakes.
·
Managed fulfillment of sweepstakes.
Producer 11/96-3/97
Mindscape Online
National Geographic on Mindscape.com (www.mindscape.com): Produced promotional web site for
National Geographic products distributed for Mindscape, Inc.
·
Developed proposals and final documents: Concept
Document, Design and Technical Specifications, Schedules and Deliverables.
·
Managed internal team members: Designers,
Engineers, Product Managers, and Quality Assurance.
·
Managed site development: Worked with all team
members to create site according to specifications, schedule and budget.
National Geographic Photogallery; Photographer’s Biographies
(CD-ROM): Produced HTML insert for National Geographic Photogallery CD-ROM.
www.doonesbury.com: Produced daily news briefing segment.
Total Baseball (CD-ROM): Produced CD-ROM bundled with Total Baseball book.
Associate Producer 5/95-9/96
Novo Media Group
LivingHome (Quarterly CD-ROM Magazine and web site www.livinghome.com)
Prototype for www.toyota.com
Advertising Producer 5/95-10/96
Novo Media Group
Toyota Camry Interactive CD-ROM
Roundup: Exotic Locations Around
the World I, II (CD-ROMs)
Roundup Online (www.roundup.com)
Ortho Interactive Lawn and Rose Care (CD-ROMs)
Ortho Online (www.ortho.com)
AWARDS
Kim Komando Kool Site Award for www.darktoweriv.com.
Toyota Camry Interactive Ad for LivingHome Premiere Issue
won
"Best Interactive CD-ROM Ad of 1995", Advertising Age, May 27, 1996.
EDUCATION
Denison University - B.A in Communications with Mass Media
focus, minor in Psychology.
References Available Upon Request